Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Im guessing it also has something to do with all the noise around lowered testosterone in men lately. Protein dude bro think
Lowered testosterone is about fatter people.
Fucking yanks and their fad diets, no one else does this, everyone else is healthier eating proper portions of food from a diverse diet.