• Lvxferre@mander.xyz
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    29 days ago

    Sorry beforehand for the intrusive politics, but it’s kind of unavoidable for me in this case.

    This is almost a textbook example of the Marxist concept of alienation. Once a brand takes over a meme, people are alienated from

    • the meme itself - because nobody wants to sound like an ad board
    • from the creative process behind the meme - because creating a new meme gets that sour taste in the mouth, as you feel that corporations might hijack it
    • from human nature and themselves - because memes are a form of self-expression
    • from each other - because memes are intrinsically social and it’s yet another social link being removed by the corporation hijacking the meme
    • orca@orcas.enjoying.yachts
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      29 days ago

      I swear I can find an applicable Marx excerpt for almost anything. His work has strengthened my anti-capitalist conversations a ton.