Speculation makes it harder because it causes price volatility, which is good and bad. There are services like bitrefill, travala and coincards that make very easy to buy almostanything using crypto. Of course if somebody accepts crypto directly i prefer them.
That doesn’t seem right. In 2023 they actually lost more ground than they gained. At least that was the situation until this september, but i don’t think there where significant developments in the last 2 months.