I’m one of those older Trekkies who will complain about the aesthetic choices of the DSC sets.
My view is that there is a certain style with sci-fi shows of this nature that are part of their identity.
Large swings in design choices are very distracting to the point of being off putting to me unless there is good reason for it.
One thing I absolutely applaud Disney for is how they’ve managed to modernize but still keep the 70s aesthetics in their Star Wars shows. And I wish Trek had followed the same path.
The rural population isn’t the issue, it’s suburbia which is where the majority of the US population lives.
It’s not dense enough for public transportation to be viable and it’s zoned in a way that makes pedestrian traffic a non starter.
Suburbia causes a lot of problems. I understand why it exists - owning a house with a yard is nice. I personally wouldn’t want to give that up to live in an urban environment if I didn’t have to