Holy shit, it’s meta Margot Robbie.

Holy shit it’s Margot Robbie.

Copywriter here. I couldn’t agree more. The problem is many corporate management types will view it this way because it requires too much thinking to understand and they don’t do that sort of thing.

Bless them, the majority I have worked with have only just about got their heads around SEO and Google ranking, so with AI, a lot of them are already asking me what the difference is.

The difference is the objective and input. An AI can’t yet truly understand the idea of meeting objectives in a creative way. Likewise, input doesn’t come with the decades of cultural understanding that a human is evolved to pick up.

The problem, and the same could be said for most things, is rich people with poor brains.

Still, no doubt many are already losing their jobs to it, only for the management to realise they fucked up big time when ChatGPT goes down when they need priority copy at short notice.