

People think that they are rational, but rational thought has virtually nothing to do with right-wing beliefs. Instead, it’s all about feelings. They believe whatever they feel is true, and bury themselves in echo chambers where everyone believes the same things, so that they aren’t confronted with cognitive dissonance.
It is called the “what is beautiful is good” phenomenon. Here is one published paper": https://psycnet.apa.org/record/1973-09160-001