Seasoned_Greetings@lemmy.worldtoAsklemmy@lemmy.ml•Suppose you had a Star Trek replicator that had some extra obvious features, like being able to interpolate between any existing items (e.g. "halfway between a strawberry and a blueberry").
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1 year agoWhat if you knew it was shit, like you watched something defacate it. It still tastes like chocolate. Would you still eat that over a candy bar that you know is definitely factory produced and sanitary, but still tastes like shit?
You’re not wrong, but consider that people who justified sticking around for some reason or another might leave because the brand change (to a name that is so brain dead even a little offensive) finally hits home for them that it isn’t going to be the same.
A brand name change is about the single most overt thing you can do to send the message that a product isn’t going to be the same. And when that happens, people tend to look at the recent trends for that product to get an idea of what to expect. The recent trends for Twitter happen to be right-wing echo chamber.
So yeah, the people who were going to leave have largely already left. But this brand change is going to be effective at galvanizing those who remain.