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exactly this, they can control what is on it, give their journalists, shows, etc accounts and it being a self contained hub for everything bbc, while interacting with rest of the fediverse.
Im guessing they will also get more statistics and information from hosting it themselves as well. its a no brainer.
One of my favourite books, High Fidelity. I think I am in the age range and demo it was written for, so much rings true. When I heard there was a film coming out I was so excited, and then I read it was being moved from London and re-set in Chicago, and my heart sank.
Boy was I wrong. John Cusack was great, Todd Louiso was histerical, and it was Jack Black’s breakout performance. (I honestly am not sure he has been funnier since)
And the Chicago setting 100% worked, better than London would have