Stop transfering people from sales to engineering!

“Google is in every part of this value chain. As we see it they hold a dominant position in both the sell side and the buy side in order to favor their own ad exchange,”

I have seen ad tech middlemens that ~75% of the ads they “buy” come from Google dv360 and ~75% of all ads they sell was to Google ad manager.

The only close competition to Google is Facebook and Amazon mostly because they have their own closed garden big enough to sustain ad exchange. On the open web (random apps and websites) it’s all Google.

Not sure about the scaling part

I have work on a large application using perl and the readability and maintability where horrendous. The performance where surprisingly good enough (millionsn of request a day); although switching to go (direct translation without any refactoring or usage of fancy go features) yield huge gains in latency and memory usage.

I have work with go, PHP, java, and JavaScript on large application and they all way better than perl. Not even comparable.