

Haha, yep, you’re exactly describing my long held belief! “A quality product sells itself”. I didn’t understand that when you have an entirely new product people don’t understand WHY they need it, since that thing never existed before. “Educating the market” can also be called “marketing”.


That makes sense. My problem was I had zero competitors. It was a totally new product. No one knew why they needed it, so it never attracted any consumers. If there was an established product category you can rely on organic discovery.