the same process
It doesn’t necessarily involve the middle man, who is ultimately the bigger fish that enshittifiers are looking to land. I think that’s relevant. Enshittification’s process involves capturing both a “retail” user base and a business user base and then squeezing both.
Edit. Enshittification is layered and more specific to industries and markets that are not inherently profitable. It starts with seed money being burned for that initial user base and fucks over everyone up and down the chain because the business is not really profitable otherwise. Skimp/shrinkflation is more about squeezing more profit than you are already making.
You don’t even need bribery. You can just throw money at something and make things happen.
If you think something is true, you can pay the world to prioritize things as if it were true.
If you think vaccines cause autism and you are rich, you can create massive “education” campaigns and the like to convince people its true. You can buy ads telling people its true. You can amass an enormous following of people who believe you and change policy without bribery.