I just whitelist ads/domains which follow EFF DNT standard (Automatically via AdNauseaum but should be working with any Adblock Plus/uBlock Origin standard adblockers https://github.com/dhowe/AdNauseam/wiki/FAQ#how-and-why-does-adnauseam-make-exceptions-for-non-tracking-ads). https://www.eff.org/files/effdntlist.txt As you can see, this whitelist isn’t that long, hence I do block most of the ads with my ad blocker. Outside individual exceptions, that’s the only whitelist I have. Other than that, It’s no pity. Doing so, I don’t think I really ruin other individual’s revenue, which are still done via ads online. Nowadays, it’s more of sponsored content or affiliation links it seems, as advertisers adapt to the popularity of adblocker users instead of trying to fight them by being more and more aggressive with them (Which has been found to just reduce actual potential website users if it’s too aggressive with pop-ups and all).