TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.



You do realize the global alcohol market is around $2t, right? A $500m change is 0.025% of the market.
We’re talking about companies with tens if not hundreds of billions of dollars in yearly revenue. They probably feel more pain when people stop drinking for Lent.
This article is talking about global trends and people losing faith in the alcohol industry’s growth rate causing them to sell stock.
My comment clearly (but apparently not clearly enough) referencing the fact that American producers are dealing with the add on effect that the Canadian boycott is having. I read the article, you failed to read my comment.
No, your comment was clear. It just has no relevance to the post.
I’ll make sure to give your opinion all the consideration it deserves, professor.