TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.



The US has $5-7b in alcohol sales per month. Losing $500m a year due to a boycott isn’t a meaningful decrease, and certainly isn’t relevant to people losing faith in the global alcohol industry’s growth rate and selling stocks.
Due to a boycott from a single nation. How many countries we sell liquor to?