Splitting hairs isn’t going to change anything. TikTok is absolutely 100% a social network. It uses more video and less written word but that’s about it. YouTube hasn’t died (and neither has Facebook for that matter) but it was very different in its earlier incarnations. It has become more social as time has gone on, in an effort to remain relevant. It has largely copied TikTok.
TikTok in turn will become a boring old platform used by Old People (millennials, Gen Z) and kids will (already are) on to something new.
It’s not splitting hairs, it’s a fundamental difference. My mother and my niece are friends on Facebook but they don’t follow each other on TikTok. Hell most people who are close friends IRL don’t even follow each other on TikTok. There’s no brand cache for old people to ruin its just a tool.
Sure kids will move on to something new eventually, but it’s waaaay more likely to be cause all the ‘eligible for commission’ videos make it feel like the Home Shopping Channel not cause old people (continue to) use it.
Splitting hairs isn’t going to change anything. TikTok is absolutely 100% a social network. It uses more video and less written word but that’s about it. YouTube hasn’t died (and neither has Facebook for that matter) but it was very different in its earlier incarnations. It has become more social as time has gone on, in an effort to remain relevant. It has largely copied TikTok.
TikTok in turn will become a boring old platform used by Old People (millennials, Gen Z) and kids will (already are) on to something new.
It’s not splitting hairs, it’s a fundamental difference. My mother and my niece are friends on Facebook but they don’t follow each other on TikTok. Hell most people who are close friends IRL don’t even follow each other on TikTok. There’s no brand cache for old people to ruin its just a tool.
Sure kids will move on to something new eventually, but it’s waaaay more likely to be cause all the ‘eligible for commission’ videos make it feel like the Home Shopping Channel not cause old people (continue to) use it.